I can’t find Gain laundry detergent or dryer sheets at Target. Or Rite Aid. Or the grocery store. I’ve been looking for two weeks, and haven’t actually seen ANY Gain product–in any format or scent–stocked at those locations. I’m so desperate that I’d buy powdered Gain in that Tropical flavor… IF ONLY I COULD FIND IT.
As I (almost disbelievingly) emptied my economy-size container of super-concentrated Gain for High-Efficiency Washing Machines last weekend, I worried that maybe they were making some changes to the franchise, and cut distribution while they rebranded or reformulated.
But no, this can’t be. Gain is poised to become another billion-dollar brand for P&G. Typical for the category, it has many fiercely loyal fans. YOU DON’T FUCK WITH LAUNDRY DETERGENTS LIGHTLY. So, P&G, why can’t I find your Gain at major retail chains in the largest DMA in the United States? In retaliation, I am thinking about making Seventh Generation my first choice laundry detergent. If I cannot find Gain on my next occasion to buy, consider it a done deal.