I’m not especially fond of chain eateries (although small, local, independent chains like Mama’s Empanadas are fine), but after tonight, I fully support the rise of Yogurberry in Jackson Heights. Somehow, the first and only franchise in NYC is located right on 37th Avenue, and somehow it’s taken me this long to notice it (last September marked the grand opening).
I expected it to be really, really similar to Pinkberry, since aesthetically, it’s a total knockoff. But the Yogurberry “substance” (I hesitate to call it “yogurt,” “ice cream,” or even food, since they won’t post the full ingredient list, and I hear it’s made from a powder) is surprisingly much tastier than the so-called Pinkberry swirl. It’s actually got enough flavor (yes, even the “plain”) and sweetness (thanks to lots and lots of fructose) that you don’t need to rely on a handful of Fruity Pebbles to render it edible.
In terms of toppings, Yogurberry offers the standard choices–ranging from mango to coconut to Cap’n Crunch–although the presentation leaves a little to be desired. Pinkberry still does a better job keeping their berries unbruised and kiwi chunks intact. However, Yogurberry is pretty damn good, and wins serious bonus points for being within walking distance of my apartment.
